Ways to create Luxury Packaging

The act of shopping has now become an experience, and packaging plays a crucial role in this. The cue to the ultimate game of attracting customers is affixing a value at this stage. Luxury packaging denotes that the brand has taken much effort to present the product and care about their customers. It signifies the brand and tells its tale without actual words. 

In the extant world, where e-business takes over, a real-life experience needs to leave a mark that the online world cannot provide. It should communicate with the consumers and deliver the brand’s idea. Even for the gifting purpose, it makes the memory unforgettable and delightful. The packaging should start charming the consumers even before getting to the main product.

Usually, brands go for the visual design and spend a hefty amount on its looks. While targeting customers, we can keep many things in mind, like how it feels and smells. This can elevate the whole journey of getting the product. The sensory qualities of a product can level up the excitement and expectations of the consumers in no time. Tactile senses should be aimed.

Ways to put luxury in your ordinary packaging 

  1. Exclusivity: The brand needs to present something to its customer which is exclusive and authentic to its existence and stands different from the usual. It needs to have its own identity and take the consumer on a journey of exploration.
  2. High-end quality: the brand must not compromise on the material used in the making of the design. Packaging represents the brand, so even with a slight dissatisfaction, customers can question the brand’s integrity. Artisanal objects can be used in the making to give a superior look.
  3. Colours: loud colours should be used with caution as they can confuse other colours—subtle colours give a premium look. Muted tones with matte finish look elegant.
  4. Sustainability: if the packaging is recyclable and sustainable, it will show the brand’s concern for social responsibilities and gain customers’ trust.
  5. Smooth and simple: luxury packaging doesn’t mean overdoing it. Minimalistic packaging that looks luxurious and has smooth finishing that feels luxurious can attract attention from the right consumers. 
  6. Layering: you can add excitement to a customer’s experience by adding layers of packaging but make sure that these materials don’t make unwanted noise, just like opening plastic packaging.
  7. Durability: This is one of the trickiest things in this. Luxury packaging should withstand environmental calamities, which take a lot of time.
  8. Strike the attention: The packaging should be attractive and designed professionally with expertise.
  9. Scent infused: Scent infused packaging can alleviate the stress away and involve the consumer in this whole journey of discovery.
  10. Design and Decor: Consumers often choose to decorate their surroundings with things that have an aesthetic vibe. The design needs to be appealing and attractive, causing the consumer to give the packaging a place in their abode, which will, in turn, remind them of it. The unusual characteristics can grab the attention as well.
  11. Delivery of message: The packaging of the product plays an essential role in delivering the intentions and message of the brand. It is as important as the brand logo as it is very close to the brand.
  12. Adhere to consumer’s expectation: The consumer should feel exclusivity; they should realise that they are valued, and their money is being valued. They should feel a sense of security that they are getting more for their money.

There are plenty of competitors for a product. Packaging can help a brand stand differently. It decides where the product lives and adds value to it. In the process of advertising to the wealthy, luxury packaging smoothens up the way to create an event so memorable that it leaves a mark on the customer, compelling the customer to be loyal. It adheres to quality and status. A good design can serve as an emotional appeal to the customer. 



Consumers have access to an enormous amount of cloth because of the modern textile industry. Modal is one of the most recent inventions in this field. This is a sustainable fabric with excellent aesthetic and technical qualities. Still, it comes with its own set of advantages and disadvantages, as well as specific requirements for working with it.

Even though the modal fabric has been made since the 1930s, it is only becoming widely used. This, according to experts, is due to the introduction of new technologies in the textile industry, which has substantially accelerated and simplified the manufacturing process. Modal is now a widely available material that is used in a variety of contexts.


Modal fabric does not fit neatly into either the natural or synthetic categories. The substance is a sort of viscose, according to the technical features assigned to it by Japanese textile workers in the 1930s. Initially, the modal fabric was designed to be used in the production of household textiles:

  • cleaning wipes,
  • tablecloths
  • curtains and curtains.

Furthermore, although the modal was frequently employed in industry, it did not “take root” in this field. The material’s strength was insufficient for the fabrication of technical fabrics, such as parachutes.

When the modal arrived in Europe in the 1960s, European fashion designers began to manufacture clothing. The modal is now in high demand in the fashion industry due to its benefits: it does not crease, can be worn for a long time, looks great in any style, and is easy to drape.


Modal fabric is a synthetic material. However, it is made from cellulose derived from natural sources such as beech or eucalyptus. When it comes to tactile properties, it appears to be cotton. This is made possible by the composition’s singularity:

  • natural wood pulp,
  • chlorine-free chemicals (for processing raw materials),
  • extracts from resins (to increase hygroscopicity).

The so-called “viscose” press is required in modal production since it allows for the rapid extraction of pure fibre from natural sources. The lack of chlorine-containing chemicals during the processing of the starting material for the fabrication of modal fabric is a requirement for the production process.

It’s vital to remember that modal cloth isn’t cheap. If the retailer focuses on the low price of the material, they attempt to market a low-quality counterfeit.


There are two types of modal: one-sided and two-sided. The process of weaving the fibres in the creation of fabric determines the type of material. The one-sided modal is remarkably comparable to genuine silk in appearance and feel. It has a flawlessly smooth, rough-free surface, is thin, and unusually light.

The double-sided modal is dense but soft and has a terry surface, similar to velvet or knitwear. This fabric can be used to make garments for the winter, spring, or autumn seasons.

The fabric’s modal hygroscopicity is 1.5 times higher than that of natural cotton. Using products made of this material correctly passes air and does not have a greenhouse effect. Furthermore, the modal is hypoallergenic and non-electrifying, and its surface repels pollutants. It also does not shrink during the washing and does not form spools. This is a very light fabric, and even the most voluminous garments made of it appear weightless.


Modal fabric offers excellent technical and operational features, allowing you to sew practically any type of garment from it. Even the most complex cut styles from a modal look fantastic since the material glides is easy to drape and have a soft but permanent texture.

Modal fabric, like any other textile material, has its downsides. The following features and characteristics are among them:

  • modal elasticity is lower than viscose; that is, the fabric is softer,
  • in rare cases, in 1 out of 1000, the tissue causes allergies,
  • high cost due to the characteristics of production.

These flaws exist, but they are minor compared to the material’s other benefits, including hygroscopicity, environmental purity and safety, durability and resistance to spool development, and mechanical damage.

The modal has recently gained another advantage: textile workers have mastered generating this type of yarn, which is currently used to make the hose. Socks, stockings, pantyhose, and children’s clothing made from modal yarn is attractive, durable, and relatively economical, as they do not require as much material as clothing.

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