Ways to create Luxury Packaging

The act of shopping has now become an experience, and packaging plays a crucial role in this. The cue to the ultimate game of attracting customers is affixing a value at this stage. Luxury packaging denotes that the brand has taken much effort to present the product and care about their customers. It signifies the brand and tells its tale without actual words. 

In the extant world, where e-business takes over, a real-life experience needs to leave a mark that the online world cannot provide. It should communicate with the consumers and deliver the brand’s idea. Even for the gifting purpose, it makes the memory unforgettable and delightful. The packaging should start charming the consumers even before getting to the main product.

Usually, brands go for the visual design and spend a hefty amount on its looks. While targeting customers, we can keep many things in mind, like how it feels and smells. This can elevate the whole journey of getting the product. The sensory qualities of a product can level up the excitement and expectations of the consumers in no time. Tactile senses should be aimed.

Ways to put luxury in your ordinary packaging 

  1. Exclusivity: The brand needs to present something to its customer which is exclusive and authentic to its existence and stands different from the usual. It needs to have its own identity and take the consumer on a journey of exploration.
  2. High-end quality: the brand must not compromise on the material used in the making of the design. Packaging represents the brand, so even with a slight dissatisfaction, customers can question the brand’s integrity. Artisanal objects can be used in the making to give a superior look.
  3. Colours: loud colours should be used with caution as they can confuse other colours—subtle colours give a premium look. Muted tones with matte finish look elegant.
  4. Sustainability: if the packaging is recyclable and sustainable, it will show the brand’s concern for social responsibilities and gain customers’ trust.
  5. Smooth and simple: luxury packaging doesn’t mean overdoing it. Minimalistic packaging that looks luxurious and has smooth finishing that feels luxurious can attract attention from the right consumers. 
  6. Layering: you can add excitement to a customer’s experience by adding layers of packaging but make sure that these materials don’t make unwanted noise, just like opening plastic packaging.
  7. Durability: This is one of the trickiest things in this. Luxury packaging should withstand environmental calamities, which take a lot of time.
  8. Strike the attention: The packaging should be attractive and designed professionally with expertise.
  9. Scent infused: Scent infused packaging can alleviate the stress away and involve the consumer in this whole journey of discovery.
  10. Design and Decor: Consumers often choose to decorate their surroundings with things that have an aesthetic vibe. The design needs to be appealing and attractive, causing the consumer to give the packaging a place in their abode, which will, in turn, remind them of it. The unusual characteristics can grab the attention as well.
  11. Delivery of message: The packaging of the product plays an essential role in delivering the intentions and message of the brand. It is as important as the brand logo as it is very close to the brand.
  12. Adhere to consumer’s expectation: The consumer should feel exclusivity; they should realise that they are valued, and their money is being valued. They should feel a sense of security that they are getting more for their money.

There are plenty of competitors for a product. Packaging can help a brand stand differently. It decides where the product lives and adds value to it. In the process of advertising to the wealthy, luxury packaging smoothens up the way to create an event so memorable that it leaves a mark on the customer, compelling the customer to be loyal. It adheres to quality and status. A good design can serve as an emotional appeal to the customer. 


5 Reasons Why the Future Needs Linen

After being displaced from the fashion scene in recent years by newer (more polluting) materials, linen appears to be making a comeback. This age-old plant-based fibre is proving a hit with businesses and customers alike, whether in Europe, the United States, or Asia. The fabric is admired as much for its comfort and style as for its low environmental impact.

Linen has made a triumphant return to closets in recent seasons, long linked with house textiles and beachwear. Brands are using Plant-based fibre to lessen their environmental effect while also satisfying changing consumer demands. Indeed, linen is primarily farmed in Western Europe and requires little water, fertiliser, or pesticides, all while producing no waste. Consumers appear to regard linen as one of the future fabrics, whether for its aesthetic value or its numerous environmental benefits.

Given the current worries of consumers all around the world, linen’s popularity is unsurprising.

Linen is now the second most popular fabric among French and Chinese consumers in the ready-to-wear industry, trailing only cotton. In China, one out of every five people considers linen their favourite fabric, compared to one out of every 10 in India, where silk has long been the preferred fabric. Overall, it appears that linen clothing will be fashionable in 2021.

A comfortable and eco-friendly fabric

So, why are customers gravitating toward linen? While the fabric’s environmental benefits are frequently highlighted, they aren’t the only features of the material. Lightness and comfort, for example, are the most critical factors indicated by French respondents as reasons for purchasing. In Italy and China, the fabric’s freshness or coolness is highly significant, but style is paramount in India and the United Kingdom.

It’s also interesting to note that customer perceptions of linen vary significantly by country. The material is most commonly associated with a shirt or a summer dress in Europe and India, while it is generally associated with a jacket in China. Meanwhile, one out of five Indian buyers links the cloth with the kurta, a traditional Indian garment.

5 Reasons Why the Future Needs Linen


Linen is derived from flax, which is one of the world’s most environmentally friendly fibres. Flax is grown in the Western European environment with almost no water input other than rain. This means that linen clothing uses just under a fifth of the water that a cotton garment does over its lifetime. Flax also has few natural enemies, obviating the need for insecticides. Linen is an excellent example of an environmentally friendly product with a circular shape.


Flax leaves no waste even after the retting process. “Scutching tows,” a byproduct of the facility, are ideal for coarser yarns and as a raw material for paper. The “shives” are a byproduct that is used to make chipboards and animal bedding. Linseed Oil, another frequent flax byproduct, is excellent for wood preservation, especially in varnishes. The trash shearing their fabrics is instantly collected at the Libeco Belgian linen mill and converted into the insulation. Nothing is thrown away. Libeco has been awarded a Cradle to Cradle certificate for its closed production cycle and circular design.


Flax produces no waste, but it also absorbs a significant amount of carbon dioxide from the atmosphere. Because CO2 is the most prevalent greenhouse gas, capturing it is essential for slowing global warming.

We believe in slow fashion and the circular economy at Daks. Thus 100 per cent pure linen is an excellent choice for reducing carbon emissions.


Linen is a carbon-negative product when the carbon-hungry qualities of flax are combined with Daks’ dedication to carbon-neutral weaving. making their products as environmentally friendly as possible and providing one of the greatest eco-friendly presents available. Libeco’s annual funding of an international climate project in Uganda that makes energy-efficient cookers for local people offsets emissions that cannot be decreased in the short term. Each device cuts CO2 emissions by 2 tonnes per year, preventing local deforestation and increasing residents’ lung health.


Linen is naturally anti-bacterial and thermoregulating, meaning that it is fantastic to wear in summer and warm in winter. And if you do sweat in it, linen is odour resistant. By using linen bedding, duvet covers, throw blankets, bath towels, and kitchen items, you can say goodbye to pesky dust mites and other germs. People who suffer from allergies report feeling relieved when using linen in their surroundings.

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Address: F-33/5, Okhla Phase – 2,
 New Delhi, India – 110020

Phone: (+91)11 4981-81-81

Email: daks@daksindia.com

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