Our newest vertical: the Backpack division, was launched in 2017. Keeping in line with domestic competition, the initial output we achieved was of 100-130 pcs per line per day.

When first approached by Steve Madden in 2018, we were asked if we would be willing to adapt to their systems and integrate the equipment they use for their production in our factories. Always open to learning and improving efficiencies, we agreed and underwent a training process for our production and operations teams in Cambodia, with their other high producing partner factory.

Upon returning back to India we jumped on the opportunity to begin the process of implementation. We restructured the factory floor to begin the finishing process on the line itself, improved upon details such as initiating a trolley based movement of goods and began importing equipment from Italy that was far superior in quality compared to the equipment used in Cambodia. In fact we brought in German machines as opposed to the Chinese equipment that was used in the Far East factories, which would deliver us an even higher efficiency than the factory in Cambodia.

These systems we introduced enabled us to make quick strides and develop a state-of-the-art infrastructure and highly trained teams, delivering productivity of upto 550-600 pcs per line a day. This process of learning that was initiated in the Backpack division with Steve Madden has now been improved upon even further, increasing output to 650-700 pcs a day per line. We are still working towards increasing to even higher efficiency standards, keeping in mind the high quality that is a hallmark of DAKS and was the reason for Steve Madden working with us in the first place, 


Line efficiency: 80% increase in 3 Years

Wastage Levels: Fallen from 3.5% to 1%

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